Skip to content
Annela

Good days are contagious.

Plan your day, focus for real, and take on 75-day challenges with friends who'll notice if you stop.

Join the waitlistComing soon to the App Store
The 7575 SoftMonth of MovementRun 100 kmDeep WorkRead Every Day

Bring the people who'll notice.

A streak you keep alone is easy to quietly drop. One your friends can see is not.

  1. Step 1: Send a link

    Start a challenge and share it. Friends join in a tap, on their own phones, with their own days.

  2. Step 2: See each other's days

    The leaderboard shows who has kept every day so far. You choose what each friend can see.

  3. Step 3: Cheer the good ones

    React to a friend's finished day, or post a card of yours. It's why people open the app tomorrow.

Day75of 75

One ring a day.

A tree lays down a ring every year and keeps each one. Annela does the same with your days. Finish one and it joins the record, where it stays.

Your treegrows with every day

Pick a challenge, or build your own with Pro.

  • The 75

    75 days

    Two workouts, a gallon of water, ten pages, a photo. Every day, or start again.

  • 75 Soft

    75 days

    45 minutes of training, three litres, ten pages. A rest day each week.

  • Month of Movement

    30 days

    One workout a day, and nothing else to track.

  • Run 100 km

    30 days

    A distance total for the month, however you split it.

  • Deep Work

    30 days

    Two focused hours a day, filled in from your focus sessions.

  • Read Every Day

    No end date

    Ten pages a day, for as long as the streak lasts.

  • Build your own Pro

    Pick the habits, the targets and the length. Invite whoever you like.

    See Pro

The rest of your day, in the same place.

Plan the day

Put tasks on the clock or leave them for anytime. Whatever slips can come with you to tomorrow.

AnytimeRead ten pagesCall MumMeal prep

One thing at a time

Start a focus block on any task. Ambience plays, the clock keeps counting on your Lock Screen, and a tree grows while you work.

25:00

Design review, block 2 of 4

Log your day in wordsPro

Type it like you'd text a friend. A model on your phone turns it into logged habits — offline, nothing sent anywhere.

ran 5k before work, 2L water, read 20 pages
  • 5 km run
  • 2 L water
  • 20 pages read

Apple Health, importedPro

Steps, distance, energy and workouts arrive by themselves.

8,432steps today

Every set, logged

Lay out a session and your last weights and reps fill it in. Tick sets off as you go.

  • Back squat3 × 580 kg
  • Romanian deadlift3 × 860 kg
  • Walking lunge3 × 1216 kg

Cards worth posting

Turn a finished day, a workout or a whole run into a card for your story.

24

days of 75

Annela

5.2 km

outdoor run

Annela

30/30

Deep Work, done

Annela

Light by day. Dark by night.

Annela follows your iPhone from morning to midnight, or stays the way you set it.

  • Follows your phone

    Leave it on System and it turns when your iPhone does. Or pick one and keep it.

  • Not just inverted

    At night the pastels become the ink, and big fills soften to tints, so nothing glares at midnight.

  • Checked in both

    Every screen is swept for contrast in both themes, so text doesn't fade out after sunset.

Made for the phone in your hand.

  • Today — tasks, blocks and the day's ring

  • Focus — a block, a tree and your Lock Screen

  • Challenge — everyone's day, side by side

  • Feed — finished days and the cheers on them

  • You — the runs you've kept, ring by ring

Free to finish. Pro for more.

Friends, shared challenges and share cards are free, because that's how everyone else finds out.

Free

Enough to finish a 75-day challenge, and to bring your friends into it.

$0for ever

No card, no trial clock

  • Start one challenge at a time, and join as many of your friends' as you like
  • Friends, the feed, cheers and share cards
  • Tasks, routines and the day's timeline
  • Focus timer with ambience, on your Lock Screen
  • Workouts, sets and history
  • Export everything, any time

Pro

Everything in Free, plus AI on your phone, Apple Health, and challenges of your own.

$2.92a month

$34.99 billed once a year

  • Log your day in words — on the phone, offline, nothing sent anywhere
  • Apple Health — steps, distance, energy and workouts, imported
  • As many challenges at once as you like
  • Build your own challenge — the metrics model

US App Store prices. The App Store shows the price where you live. Pro is bought in the app, and you can cancel any time in your Apple account settings.

Questions, answered.

Be there on day one.

One email, the day Annela lands on the App Store. That's the whole list.

Email only. We never share it, and this page doesn't track you.